TLDR

  • Today's HDR Update for 14 June, 2024
  • 1) Google Analytics fixes paid search attribution
  • 2) Google Ads rolls out new design to all markets on Aug. 30
  • 3) Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)

Google has recently made significant updates to its tools and policies. Google Analytics has improved paid search attribution, ensuring more accurate tracking of advertising performance. In addition, Google Ads has rolled out a new design to all markets as of August 30, enhancing user experience and accessibility. Furthermore, Google has issued a recommendation to disallow the crawling of action URLs, such as "Buy Now" and "Sign Up," to prevent potential issues and improve site management.

Google Analytics fixes paid search attribution

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions. Google is updating the attribution algorithms in Google Analytics 4 (GA4) to more appropriately credit paid search advertisements for driving conversion.

The attribution fix may increase the number of conversions counted as coming from paid search campaigns.

Source Url: https://searchengineland.com/google-analytics-fixes-paid-search-attribution-443208

Google Ads rolls out new design to all markets on Aug. 30

Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets. The new Google Ads design, which debuted in 2023, overhauls how the product is organised, to make tools and services easier to locate while maintaining existing functionality.

Advertisers have shown a preference for the updated look based on sustained usage during the initial rollout, according to Google. The company says the changes will streamline workflow for both new and experienced users.

Source Url: https://searchengineland.com/google-ads-new-design-launching-august-443067

Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)

Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, "You should disallow crawling of your action URLs. Crawlers will not buy that organic non-GMO scented candle, nor do they care for a wishlist.

Source Url: https://www.seroundtable.com/google-disallow-crawling-action-urls-37558.html

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow!!

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