Revamping Vindhya Bhaskar's Digital Presence: A Case Study by Hocalwire
Our objective was to resolve their challenges, introduce advanced features, and drive monetization while providing robust tech support.
In this case study, we detail our collaboration with Vindhya Bhaskar, a prominent media player, aimed at addressing their tech support and content management issues. Our objective was to resolve their challenges, introduce advanced features, and drive monetization while providing robust tech support.
Vindhya Bhaskar encountered significant hurdles with their existing content management system (CMS). These hurdles primarily revolved around tech support and limited content ownership and management features.
Before implementing our CMS, Vindhya Bhaskar faced several challenges
- They relied on an inadequate CMS, which led to persistent tech support issues.
- Their existing CMS offered limited features for content ownership and management.
- They lacked full access and control over their CMS.
- Resolving tech support issues.
- Enhancing and expanding features for full control.
- Implementing robust servers for stability.
- Daily maintenance.
- Developing a monetisation strategy for increased revenue.
Our approach involved a comprehensive analysis
- In-depth examination of web traffic, page views, rankings, and bounce rates.
- Evaluation of the shortcomings of their current CMS compared to our solutions.
- Addressing server-related concerns.
- Identifying and implementing expected features.
- Crafting a monetisation strategy for sustainable growth.
Execution and Implementation
Executed within a tight 10-15 day timeline, our plan included
- Customised website development.
- Integration of additional features.
- Website configuration for optimized performance.
- Seamless data migration.
- AWS server setup for stability.
- Continuous feedback loops for refinement.
Within the first week post-implementation, we observed
- Exceptional feedback from Vindhya Bhaskar, exceeding expectations for features and tech support.
- Significant improvements in crawl status and indexing.
- Reduced bounce rates.
- Increased page visits, courtesy of an optimized and responsive website.
“It's been over four months, and I would rate the tech and support 8.5. We are extremely pleased with the overall performance of our digital platform.” - Anurag Tiwari, Vindhya Bhaskar
Our collaboration with Vindhya Bhaskar showcases how addressing tech support and enhancing digital capabilities can significantly enhance a publisher's performance. Through customized solutions and a commitment to continuous improvement, Vindhya Bhaskar has realized tangible benefits, setting the stage for continued success in the digital landscape.