TLDR

Track a variety of factors to improve your strategy and online presence using a variety of online tools and software...

Analyzing these trends and behaviours is crucial to helping you adjust your strategy for the best results and conversions and better allocate your budget for a high return on investment. This is true regardless of how users visit and interact with your website in general or how they use digital marketing.

Analytical Resources

You may track a variety of factors to improve your strategy and online presence using a variety of online tools and software, including which sites visitors visit, which buttons they click, how they convert, and much more.

What resources are available to you to learn this information, then?

  • Google Analytics
  • Bing Webmasters
  • Microsoft Clarity
  • Hootsuite
  • Google Search Console

Why is this crucial?

The tools mentioned above provide detailed information for a variety of online platforms, allowing you to determine which strategies are generating the most traffic and conversions and which aren't so you can enhance this.

The secret to success is knowing as much as you can about each of your users. This will enable you to spot common patterns and user demographics, which will help you better focus your marketing and provide for these people to boost client acquisition and retention.

In order for your sales staff to understand where and how your consumers are coming from and how they converted, analysis of user data is crucial to the sales process.

What Should You Monitor?

The short answer is the best one!

You should, whenever possible, be keeping track of anything from key page URLs to button hits to transactions (depending on the nature of your business).

If your business is B2B, keeping track of contact information like forms, phone numbers, and email links will show you how many people are contacting you and how many leads this is producing.

For B2C and eCommerce firms, tracking purchases in a programme like Google Analytics will help you determine your overall revenue over a specific time period, allowing you to determine your profit and the most effective marketing channels for this purpose.

Your marketing campaigns' tracking

Pay-Per-Click

We strongly advise tracking custom campaign URLs and landing pages if you're running a campaign on Google, Facebook, or another PPC site so you can figure out how many people are interacting with these and adjust your expenditure accordingly.

Email Promotion

Similar to how you can analyse your campaign URLs in Google Analytics, Mailchimp also lets you examine user behaviour and clickstreams.

When you connect the store and products on your eCommerce website to Mailchimp, you can monitor sales and overall interest.

On social media

You can track your success and make sure you're doing better over time by comparing your interaction and general page activity using tools like Hootsuite.

SEO

Google Analytics can be used to restrict your traffic, conversions, and other metrics to 'Organic Traffic' to see how many visitors are coming to your site directly from search engines like Google.

The types of search terms users use to locate your website are also displayed by Google Search Console.

As you can probably imagine, analysing user behaviour and these trends is an essential component of your business strategy. Without it, it would be very impossible to know what approaches to take to increase return on investment work and which ones don't.

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