Write High Quality content valuable to our readers:

We may spend a tremendous amount of money on promoting content and ads and taking up multiple routes to acquire readers to our website. This could be a one-time expense for one reader, but this is not sustainable since we can't spend considerable money every time to pull in the same reader. This is where quality content comes into play. It means we write premium quality content and offer unique value to our readers, so they return to us after we have acquired them through a paid route. It is essential to build high-quality content that our readers love to drive the most out of our AdSense efforts.

Use right keywords using Google Keywords Planner:

You can find keywords for your search campaigns using a keyword planner. Using this free tool, you may discover new keywords associated with your company, get an idea of the number of searches they receive, and find out how much it will cost to target them. Another method for developing Search campaigns that are based on in-depth keyword research is offered by Keyword Planner. Ensure you are targeting the right keyword, which is unique and relevant to your business. Adopting the right keywords helps convert traffic with effective cost utilization in your AdSense Budget. You can also use other third-party keyword tools to study and target how your competitors are optimizing their SEO.


Placing the Ads in the right Place:

The usual rule of thumb regarding ad placement is to put your advertising in a prominent location on your website where visitors are more likely to notice and click on them. However, how do you decide where to post your ads? You can quickly determine this by looking at how far readers scroll through your blog entries. You won't receive any clicks and consequently lose money if you place your advertising where visitors aren't scrolling. Just don't keep them idle and forget; perform A/B testing on various views of how readers engage on click-on ads placed on the website. Use modern UI/UX trends to showcase ads and content blended into your page design. Home and blog pages have different appeals towards user behavior and target them separately.

Bring back the readers so they click the Ads:

Keep your website front of mind for your visitors. Multiple routes for people to connect with you and follow you should be included in your header, sidebar, content's end, and footer. Marketing should offer options like social networks and email opt-ins. By doing this, you may remind the visitor about your website each time you create or promote a piece of content in the hopes that they will return and possibly click on more of your AdSense advertisements. Link Aggregators, News Aggregators, Forums, Groups, and Pinboards are all excellent sources that can promote your newly published content and bring them back for repeated engagement. As they build trust, they are sure to make use of the valuable Ads shown cased on our website.

User Experience the change in trends and design sense:


The user experience is one issue that many website owners face. Even if you have the best content and ad placement, if your site loads slowly or not on mobile devices, you risk losing a lot of people before they get a chance to read your articles or click on your advertisements. Therefore, it would be best if you took a few actions to support your website. Run a few tests using Test My Site with Google to ensure that your site loads quickly and is user-friendly on mobile devices. Both tools will let you know if your website has any problems so you can address them.
Note: By the time of writing Test My Site with Google was about to be sunset but Google hasn't announced a date. As long as it is live adopt and later over onto Light House Audit.

At Hocalwire CMS we have incorporated some the AdSense best practices by default, giving you much more increased Advertisement interaction with users and readers. Book a Demo now to give us a try and increase you AdSense conversions.