TLDR

Looking for ways to improve its products...

Many theories are circulating about what AdSense will look like in the future and how the system will change from what it is now.

To begin, it is obvious that targeting algorithms will improve and become more powerful than they are now. This has been clearly seen with the Google search engine itself in recent years, and it should come as no surprise that it also occurs with AdSense. Advertisers will appear in more relevant results, and advertisers who manipulate their content to allow high-paying keywords to appear may find it difficult to do so unless it is actually relevant to their content.

Another thing that is unavoidable is increased protection for AdWords advertisers against click fraud. Google recognizes this as a critical issue that must be addressed as soon as possible, and there is no doubt that it will. At the moment, those with a lot of traffic can easily disguise their IP addresses and increase their CTR ( Click Through Rate).

Google is always looking for ways to improve its products, as evidenced by AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing," and domain blocking, and there will most likely be improvements that other similar sites have already implemented.

One such example is the ability for the advertiser to have greater control over where the content is displayed. This could result in your site being blocked from appearing on several addresses that host AdSense banners.

Another suggestion is that Google integrates AdSense into other forms of media such as newspapers or television. While this may appear to be more on the science-fiction side of the facts, there is no reason to believe it won't happen.

Google has access to a global network of over 150,000 advertisers, many of whom may choose to enter offline markets in various countries. With Google's extensive advertiser network, they may choose to appoint or permit offline distributors to develop a format for Adwords advertising in content, search, and now offline.

More options for AdSense publishers, such as the ability to specify their own keywords, could be implemented. While Google has expressed reservations about this, there is no indication that it will not occur in the future.

A lot of people are also demanding a clear specification of AdSense's pricing policy. Google has not stated why this is not public information, but it appears highly unlikely that such information will ever be available on Google AdSense.

Another feature that could make its way into AdSense is the ability for website publishers to see which links are generating clicks on their site and how they got there.

This could become a major problem that threatens the entire system, as it may encourage more AdSense-only websites as profits become more transparent. Many people may create AdSense-only websites in order to profit from AdSense.

While this is already happening, Google may be foolish to place such tools in the hands of its publishers.

However, one possibility is that users will be able to resolve their issues with low AdSense-generated income on their site. This could be accomplished using an online wizard or something similar that makes recommendations to website owners based on their content.

However, RSS is the current buzzword. With RSS, it is possible to send targeted ads directly to users without requiring any navigation on their part. And there are clear indications that Google will not pass up such an opportunity.

This is what "interactive television" and similar products have been attempting for quite some time. However, the Internet would be a much better medium for this because no other medium is as interactive as the Internet.

But, in the end, this is all speculation, and Google is bound to surprise us with new features we never imagined.

At Hocalwire CMS, we have included some of the AdSense best practices by default, giving you much more increased Advertisement interaction with users and readers. Book a demo now to give us a shot and see how we can help you increase your AdSense conversions.