Sources of Traffic and Channel Optimization using Hocalwire CMS and GA

We setup a website, integrate Google Analytics and all of a sudden we see traffic flowing to our site. This happens every time, but we need to have an understanding of where, who and how this traffic is coing to our site. Understanding this metrics can help us plan content and target audience who can become successful customers and loyal readers. Hocalwire CMS has an integrated Google Analytics internally where yo can view how your content is performing and plan audience acquisition and retention.

How people identified our website:

The percentage of site visitors that arrive via a mobile device, the specific sort of mobile device they are using, the state and city from which they originate, and the proportion of traffic that has an interest in gardening and home improvement projects may all be found out using Google Analytics. Through Google Analytics, you can gather and examine virtually endless amounts of data regarding the traffic to your website. However, you must first have a general understanding of the sources of your traffic. Acquisition Channels can save the day in this situation. The Acquisition Channels Report categorises visitors to your website from any time period according to the channel via which they arrived.

Major traffic sources for your website:

1. Direct Traffic: Direct traffic is defined as users who access your website by typing its URL straight into their browser. These users came directly to your website since they cannot identify their source of referral traffic. Monitoring this traffic can help you determine how effective your non-digital marketing plan is. This would include using conventional media for marketing purposes, such as radio advertisements, print advertisements, or radio campaigns, where your audience would directly enter in your website. Hocalwire generates reports that assist to plan for promotions and sales efforts
2. Organic Search Traffic: This channel source, as the name suggests, refers to users who reached your website as a result of a search on Google or Bing. As you increase your search engine optimization activities, it is crucial to monitor this visitor volume because it will demonstrate the success of your SEO work. Furthermore, by enlarging the Organic Search Channel, you can observe the kinds of search terms visitors are using to find your website. This information may be quite helpful to your sales and marketing efforts because it provides specific details on what visitors are looking for, enabling you to focus more of your marketing time and effort on leveraging your already well-liked goods or services. Hocalwire CMS has built in SEO Keywords, Meta Data, ALT Text and Sitemap structures to boost SEO scores and route organic traffic.
3. Referral Traffic: This channel source displays the volume of visitors who arrive at your website after clicking a link from another website or social media platform. If those visitors didn't come from another one of the channels, you would observe this traffic. Marketing professionals value referral traffic because it gives them an idea of how many people are visiting your website via links from reputable websites that are linking to you for a particular reason. Search results You can view a list of the top websites sending traffic to your website by expanding the referral traffic channel. Once you've identified these websites, you might want to think about expanding your collaboration with them or engaging in marketing initiatives that will increase the amount of traffic those websites send your way. In the end all traffic must lead to one destination and they can cross paths like this flyover navigating the traffic seamlessly in the city .
   
4. Social Traffic :You can determine the calibre of the traffic coming from social initiatives by keeping an eye on the behaviour of visitors who arrived through various social channels. What does their bounce rate look like in comparison to other channels, for instance? What particular pages are they viewing? Which of your social media platforms has the most monthly visitors? All of this information can assist you and your marketing team in deciding which channels to prioritise, which ones require more care, and which may require paid advertising to increase visitor numbers. You can automate social publishing and distribution with a click of a button and Hocalwire CMS pushes the newly released content onto all your social media platforms
   
5. Paid and Email Traffic:
   

   This channel source shows the volume of traffic that came to your site after clicking on one of your paid search ads that showed on a relevant search in Google, Bing, or any other search network. The volume of traffic you see in the email channel source directly indicates your email marketing efforts' success. The volume can be broken down as specifically as by individual campaigns. By gauging your volume of email traffic, you can gauge the quality of your email campaigns. While most content marketing systems you would utilize to deliver email campaigns will provide you with these click-through statistics, monitoring your traffic contributed to email can help your sales and marketing cycle by determining whether you should be leveraging email more or less. Hocalwire CMS has custom mailing and notification features that help in alerting readers once new articles are published.

   
   

   Hocalwire CMS has awesome configuration and automation to enable traffic from multiple sources narrow down to your website. With the help of Google Analytics and possible options with Hocalwire you can grow your traffic exponentially. Book a Demo to know the endless possibility of Hocalwire CMS