TLDR

Write your news and stories, then share them across your social media Handles in One Click

Once a story is published onto the Website, Its waiting to be indexed by the search engine or picked up by an RSS feeder for larger notification. These are the old ways,. Modern systems include sending push notifications,prompts and being available on Google Discover. A majority of our target audience are thriving only in the social media platforms such as Facebook, Instagram, Twitter and LinkedIn. Teenage readers are now a days adopting to the modern short video platform TikTok.

The need for Automation:

Managing and promoting social media handles is a tedious process. It can be quite daunting to update same content across multiple platforms. That's where Hocalwire CMS takes an advantage over the conventional CMS, we automate most of the distribution channels and cross posting. Without automation the time and effort needed to reach the audience is too high. Many a times it can be too late to have the first to publish or first mover advantage that can have a huge effect on the brand name. Hence automation has taken a huge role in the digital publishing process.

Integrate Social Pages on Hocalwire:

In Hocalwire CMS we have pre-configured Facebook, Twitter out of the box you can manage cross posting in these platforms with simple one-click authentication and sign-on. You can also manage the company business pages separately and setup rules to define the posting approval process. Now the updated Meta Business Handles allows various actions to be performed under profiles and pages separately. The availability of powerful APIs that are being provided for companies are integrated onto the Hocalwire CMS that makes it robust integration onto the platforms.



The Indian Micro-blogging platform Koo:

We have made possible integration to prompt the presence and success of Koo, the Indian Micro-blogging Platform that is rivaling Twitter. With Hocalwire CMS you can maintain a solid content portfolio and timeline in Koo. This helps in creating a local audience reach much faster that before. This feature integration has proved beneficial to more vernacular news agencies since they can target right language and geographical boundaries.

Telegram & WhatsApp Bots:

Hocalwire CMS not only has automation for Social Media platforms but also to post stories, news, messages onto the Instant Messengers like Telegram. The Telegram platform has grown into much wider audience who have common interests forming channels for every niche topic possible. Making use of this opportunity to reach audience cannot be ignored at the moment. So at Hocalwire we build custom bots that post content onto channels in several topics and company pages where users can choose to join the groups for instant updates. The same can be done for WhatsApp Business profiles, since its launch many companies have adopted WhatsApp Business API services to offer customer support and Information right on to the messenger. We help publishers leverage power of these automated bots for posting right on to the instant messengers.

The Analytics Engine:

Not just automation and bots Hocalwire CMS also offers analytics to the posts that are made using the CMS. Track the reactions, comments, shares and performance of the posts right from the Analytics Tab that is available within the Socials feature. More custom analytics report can be generated to vie the overall performance of the social media posts done in a day, week or month. This makes Hocalwire CMS an all in one social platform to manage your business profiles and content seamlessly.


Book a Demo with Hocalwire CMS to experiment with our Social Media Integrations and also other value we can offer to make a digital publishing newsroom that is ready to scale on demand.