A new Google tutorial explains how to use Looker Studio dashboards to unlock Search Console insights and visualize...

In a video tutorial, Google Search Advocate Daniel Waisberg recently shared insights on data visualization and best practices for monitoring website search traffic.

This article will go over the techniques and tips he shared, such as using Looker Studio dashboards to improve SEO monitoring.

Analyzing Dashboard Use Cases

Most data visualizations fall into one of three categories:

  • Monitoring Dashboards enable users to identify changes in data quickly, such as spikes or dips in page clicks and click-through rates.
  • Data Exploration uncovers insights by analyzing search performance patterns across multiple parameters such as countries, devices, and website sections.
  • Data Investigation identifies trends and patterns in aggregated search data, which can be used to present findings to stakeholders or in public reports.

The Google tutorial focuses on monitoring dashboards, which are critical for detecting problems as they occur.

Using Google Looker Studio to Create Monitoring Dashboards

Google Looker Studio, formerly Data Studio, is a powerful data visualization tool that enables users to create customizable charts and connect data from various sources.

To begin using Looker Studio, go to Google's help page and download a monitoring dashboard template, then connect it to your Search Console data source.

Dashboard Design and Filters

The example dashboard in Google's video is divided into three parts: filters, line charts, and a table.

Filters let you control the data displayed and customize the date range.

Users may also select from a variety of Search Console properties, page types, countries, and device categories.

Line Charts for Tracking Clicks and CTR

The line charts show how your metrics change over time after you've applied the appropriate filters.

To quickly distinguish between weekday and weekend patterns, use a multiple of seven days in your line charts.

Keep an eye out for any deviations from these patterns.

Data Analysis Using Tables

Tables are useful for performing in-depth analyses on specific pages or groups of pages.

To examine the performance of your website, you can use page, country, and data type filters.

Blending Data in Looker Studio

Looker Studio's data blending functionality allows users to create charts, tables, and controls based on multiple data sources.

For example, if you have a spreadsheet that maps pages to different website sections, you can use Looker Studio to create a data source and connect it to your Search Console data.

You can continuously monitor your main metrics by section using this blended data.

This method can also be used with data sources such as query clusters or countries/regions.

See Google's help page on data blending in Looker Studio for more information.

In conclusion

Effective monitoring dashboards can assist you in detecting changes in website performance and uncover valuable insights. The key to creating valuable dashboards is to use simple visualizations such as line charts, bar charts, and tables.

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