How to Convert Traffic to Google AdSense Traffic
A sure way to boost your earnings because you'll get better ads...
If you've had AdSense ads on your site for a while and feel like you're not making as much money as you could, you're probably right. Most people are frustrated because they are not generating the revenues they expected, which is due to traffic levels and click through rates.
There are numerous ways to convert traffic into AdSense traffic, and here is a short list with descriptions for each.
The first step is to improve the content of your website. While this isn't an option for everyone (running a forum, for example, is much more difficult), most people can turn their AdSense sites into cash cows.
To begin, determine the keywords for your website. Keyword density verification is a fundamental SEO (search engine optimization) technique. SEO Density Analizer is a useful tool for this task.
You should then use this list of words to search the Overture Search Inventory or the Google AdWords Sandbox to see what other words might perform better than what you currently have.
From then on, try to keep your site focused on the topics that appear frequently in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords, as frequently as possible in your site's links.
Because of the way Google AdSense works, this is a sure way to boost your earnings because you'll get better ads in your AdSense banners, just like you'd get a higher Google PageRank.
It's also critical that you keep adding new pages to your website. This is critical because the more pages you have, the more likely it is that your ads will be seen.
It is also critical that you select the appropriate formats and locations for your AdSense banners. While this is a much broader topic, the top three Google AdSense formats are: 336x280 large rectangle, 300x250 medium rectangle, and 160x600 skyscraper.
Make sure to use appropriate colors for the ads, as making them too different from the content of your site (or just different in a bad way) will cause visitors to mistake them for banners that have nothing to do with the site itself.
Make sure these ads are placed where they will generate the most profit. Most of the time, that location is said to be just before the start of your site's actual content.
Skyscrapers may perform better on pages with a long text body simply because users are exposed to them for a longer period of time. Also, for sites with news or similar content, you might find a good position at the bottom of your content because that's when people are done reading your story and looking for something else to do.
If you have a lot of text on your page, you should use more AdSense units. Just be careful not to overdo it, or you may end up with a much lower CTR and lower revenues than you were getting before by using this technique incorrectly. You can add up to three units, so choose wisely.
There is a Google AdSense Preview Tool that will allow you to see what ads will be served on your page and can be very useful as a testing mechanism.
Just make sure you follow the AdSense policy on click fraud. As an example, you could place a picture next to your ads; just make sure to leave some space in between to avoid being perceived as encouraging visitors to click the link.
Of course, there are other ways to increase AdSense traffic from your site, but these should serve as a good starting point for earning the most money.
At Hocalwire CMS, we have included some of the AdSense best practices by default, giving you much more increased Advertisement interaction with users and readers. Book a Demo now to give us a shot and see how we can help you increase your AdSense conversions.