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Hocalwire CMS : The Swiss Army knife for your Newsroom

The Swiss Army knife was a great innovation during the world war era. The soldiers needed to carry most handy tools, compact and intact, which could help them perform simple operations using the short spear point blade, scissors, screwdrivers, and even a can opener. This enabled them to be much easier to carry around and had a utility beyond the standard set of tools that are heavier to carry. Likewise, a digital newsroom demands a lot of tools for fetching the news, editing it, optimizing content, getting it delivered to the audience, and ranking high on the internet. That's a lot of weightlifting and tools involved, but Hocalwire CMS is here to save you in the journey of digital publishing.

The Swiss Army Knife Tool Kit:

  1. Gather
  2. Create
  3. Publish
  4. Distribute
  5. Analyze
  6. Monetize

We have written a six-part blog series on each topic mentioned above, which will give you an in-depth view of each function executed while using Hocalwire CMS as the digital publishing software for your newsrooms. Now we will discuss a summary of the overall picture to help you know better about Hocalwire CMS.

1. Gather

Content is everywhere, being generated every single second by people using digital devices. It is not only content that gets generated but also surplus data that can be processed and repurposed for various utilities. Texts, Videos, Pictures, Hashtags, Trending Topics, and hot news should be scanned, gathered, stored, and transformed to create a unique piece of stories. Picking them forms the initial step in creating an account from scratch. Hocalwire CMS has tools and systems that acts as an eye on the internet to keep you informed on things you wish you knew and help you gather them in one place.

2. Create

The intelligent integrated text editor adds features and functions crucial to the content publishing backbone. The ability to add Headlines, Descriptions along with target keywords, meta tags and author profiles forms the necessary data points required in creating a story. Hocalwire CMS asks you for the right inputs and makes it easy for the author to cook the story. Once the account has been gathered, it gets cleaned, filtered, and sorted so that a meaningful storyline or a narrative emerges, which can add value to the audience.

3. Publish

The modern reader consumes content from multiple sources across different devices. We must be able to publish content in the way they would drink and have it ready to be continued between devices. With Hocalwire CMS, write your story once and post it across all your channels and device formats, including web and dedicated web apps. Have the potential to publish AMP Pages, RSS Feeds, and other partner blogs straight from the content creation window. You can also perform editing from any device after the post has been published, which is very flexible when you need to edit for changes.

4. Distribute

Hocalwire CMS allows you to share your content across most social media platforms. You can configure to share your stories to news bulletin boards, link aggregators, forums, and also direct to instant messengers. You will be able to build chatbots and deliver instant news based on topics of interest to your readers. The platform also allows cross-posting stories onto authors' social media handles and multiple accounts simultaneously with a single click. This feature boosts the initial readership and helps the story reach a broad audience. You can also share stories with other platforms from the main story page.

5. Analyze

With powerful editorial analytics, Hocalwire CMS powers your newsroom to fetch data that can increase productivity, performance, and revenue. Generate data and reports for authors, stories, tags, and various other date and day parameters. These features give a detailed view and analysis which can be used to improve the process over time. With integrated Google Analytics and our very own H-Analytics & Hocalaware systems, get intelligent real-time data analysis on your page behavior, site traffic, audience analysis, monetization metrics, and data points that lead to more traffic and revenue.

6. Monetize

The entire process of editorial to publishing impacts when all the efforts are translated into traffic, driving revenue potential as our customer. Hocalwire CMS has features that help boost revenue, including an integrated paywall solution, subscription modules, and advertising. With the ability to include affiliate links, back-links, and sponsored posts, you can track individual monetized stories and earn revenues from them. We also support third-party integration and all primary ad services which can be integrated into your website and blogs.

Read our Six part blog series and contact us to get a free demo of Hocalwire CMS to equip your digital newsroom to all necessary tools in one platform.

About The Author

Vignesh Kumaresan