Google Search Console Reports for News Website Optimisation

Google Search Advocates Daniel Waisberg and Cherry Prommawin demonstrate how to use Google Search Console's reports to manage and optimize news websites in a new video session.

The video explains in detail how to use Search Console data to achieve greater success on Google's platforms.

Performance Report: A Crucial Tool For Examining Search Presence

Waisberg begins by emphasizing the significance of Search Console Performance Reports, focusing on three essential reports: Search, Discover, and News.

Each report provides unique data sets for analyzing your site's performance.

"The best way to analyze your search presence is through the Search Console Performance Reports," argues Wasiberg.

You may access data for the News tab and the main Google Search results in Search Console. You may filter data in Google Search to see how different tabs perform, such as Web, Image, Video, and News.

Unleashing the Power of Data Analysis

Prommawin explains how to evaluate data from Search Console performance reports.

Notably, if critical pages do not appear in a performance report, they are not receiving traffic from Google Search.

To determine whether individual pages are indexed and crawlable, use the URL Inspection tool.

Prommawin goes on to describe how to spot chances by analyzing search patterns:

"If you discover that people searching for sports news always include your brand name in their queries, this could indicate that this content attracts a loyal audience to your site."

The click-through rate (CTR) is another important indicator in performance reports.

If a page receives a large number of impressions but receives a low number of clicks, it may indicate that search snippets are not grabbing attention.

Improving snippet names and descriptions can help make them more appealing.

Google News and Google Search Insights

The Google News report is distinct from the Search Performance report in that it includes data from news.google.com as well as the Google News app for Android and iOS.

This data does not include information from Google Search results' News tab.

Regardless of data differences, the types of analyses performed with the Google News report are comparable to those performed with the Search Performance report.

Prommawin recommends:

"An interesting analysis would be to export the data from both reports and compare what works on Google Search with what works on Google News."

Considering Time Variability

The need of examining performance data across several time frames was emphasized by both advocates.

A longer analysis time may highlight a site's evergreen long-term content and primary news categories, whereas a shorter period may reveal more information about currently trending news topics.

"A longer time frame should highlight your site's more evergreen long-term content as well as the main news categories of your site." Looking at a shorter time frame should provide you with additional information about major news stories that are currently being searched," Waisberg added.

Making Use of the Search Console

The session finishes by encouraging news organizations to use Search Console, which provides numerous options for optimizing a site's appearance on Google Search and Google News. Following the suggestions in the video, news sites can improve their performance, attract more traffic, and thrive on Google's platforms.

Hocalwire CMS helps its customers to reach 100% more people, 200% more SEO traffic, and 400% faster load times while saving 30% on publication costs. The platform includes numerous integrations for optimization, analytics, SEO, and editing. Book a Demo and receive a guided explanation.