Do backlink pyramids actually help with SEO?
While there are numerous methods for obtaining backlinks for your website, many SEO sites recommend creating a backlink pyramid...
According to one study, the top organic search result on Google had a click-through rate (CTR) of 27.6%. This makes it critical for business and website owners to improve their search engine rankings. A good backlinking strategy is a known ranking factor.
While there are numerous methods for obtaining backlinks for your website, many SEO sites recommend creating a backlink pyramid. This tiered backlinking approach is supposed to assist you increase your domain authority and organic traffic.
Is it, however, effective? Will a backlink pyramid help your SEO?
We'll answer those questions and more in this post. But first, let's review what we know about backlinks.
The Significance of Backlinks in SEO
Backlinks are essentially a "vote of confidence" for search engines. The more backlinks you have from reputable sites, the more trustworthy your site is in the eyes of search engine algorithms. As a result, search engine rankings will prioritize your material.
While many individuals claim that backlinks are no longer as crucial as they once were, they are still one of the few recognized Google ranking variables. That is, it is still a significant influence in SEO.
According to an Ahrefs study, the more backlinks a page has, the more organic traffic it receives from Google. Most SEO pros also think that ranking on Google's first page without any backlinks is nearly impossible.
What exactly is a backlink pyramid?
A backlink pyramid is a backlinking method that divides links into three tiers based on their relevance and the amount of "link juice" they send to your site.
Tier 1 links are direct inbound links to your website. Tier 2 links are pages that link to these direct inbound links. Tier 3 links, on the other hand, are domains that connect to your tier 2 links. In a nutshell, a backlink pyramid is a process of building backlinks for your backlinks.
Tier 1 links are typically less numerous than tier 2 connections, which are typically more numerous than tier 3 links.
Tier 1 links should be your main priority because they are directly linking to your site. As a result, they are at the top of the pyramid.
But why should you care about tier 2 and tier 3 backlinks if they aren't directly connecting to your site? Can they still have an impact on your SEO?
In search engine optimization, there is a notion known as "link juice." Domains that link to your site convey some of their authority to your site under this scheme.
Tier 3 backlinks send part of their link juice to your tier 2 links, increasing their domain authority. In turn, your tier 2 links send part of that link juice to your tier 1 backlinks. Finally, your tier 1 backlinks (direct inbound links) pass on that link juice to your site, increasing its authority.
The more tier 2 and tier 3 backlinks you have, the more link juice is transferred on to your tier 1 backlinks and your site. This is why your tier 1 backlinks should come from high-authority sites, since they tend to have more backlinks already, making your task much easier.
How each tier functions
Tier 3 backlinks are mostly intended to boost your tier 2 links. Because this has no direct impact on your site, the quality of these links is unimportant. As a result, tier 3 backlinks frequently include:
- Backlinks from discussion forums
- Links to low-quality directories
- Links to blog comments
- Backlinks from Web 2.0 sites
- Private blog network (PBN) connections
Because domain quality is unimportant for this tier, they are quite easy to obtain. As a result, they are the most frequent of the three categories.
Although tier 2 backlinks have no direct impact on your site, they do influence the authority of your direct incoming connections. As a result, domain quality will be important at this time. However, tier 2 backlinks frequently include:
- Backlinks from social media
- Links to press releases
- Links to high-quality directories
- Backlinks to high-quality web 2.0 sites
- Links to social media profiles
Tier 1 links are at the very top. These domains connect directly to your site and pass the most link juice. As a result, their quality and domain authority are crucial. This level typically includes:
- Guest posting links to authoritative websites
- Links to citations
- Links to useful websites
- Editorial links from reputable websites
- Links to government websites
- Links to.edu websites
Obtaining backlinks from high-authority sites might be difficult due to their tight content quality standards. To earn a single citation or editorial link from these sites, you'll usually need to submit an original study or new material.
How powerful are backlink pyramids?
The opinions on backlink pyramids are diametrically opposed. The pro backlink pyramid squad believes the method is still effective. Critics, on the other hand, argue that the method isn't entirely legitimate because it can manipulate the entire backlink-building process.
Let's look at what Google and real-world facts have to say to settle the debate once and for all.
What Google has to say
In an interview, Google's John Mueller indicated that the total number of backlinks to your site is unimportant. Instead, SEOs should concentrate on quality, stating:
"We try to understand what is relevant for a website, how much weight we should give to these individual links, and the total number of links is irrelevant." Because you could establish millions of links across millions of websites if you wanted, and we would simply disregard them all.
Or there could be one really nice link from one website out there that is a pretty crucial sign for us that we should take this website as relevant because it has that one link. I'm not sure, maybe from the home page of a major news website. As a result, the overall number is practically meaningless."
What he's stating is compatible with the underlying premise of backlink pyramids, which prioritizes quality above number for tier 1 backlinks.
Having said that, the backlink pyramid method appears to function perfectly as long as the combination of all backlinks makes sense to Google.
However, if the backlinks in your backlink pyramid approach are irrelevant, they can have an impact on the ranking of your website.
In addition, Mueller thinks that backlink profiles will be an important ranking element in the future, so having a good backlink strategy is advantageous, at least for the time being.
"To some extent, links will always be important to us because we need to find pages in some way." "How do you find a page on the internet if there is no reference to it?"
However, during a live Q&A session, Mueller stated the following on the future importance of links:
"However, I believe it will become less of a factor in the future than it is now." That, I believe, has already begun to change significantly."
Are you ready to step up your backlinking strategy?
Given the complexities of how backlink pyramids work, it's easy to see why there's so much dispute regarding their efficiency.
While we can all agree that backlinks are important for SEO and search engine rankings, it's difficult to quantify the impact of backlink pyramids on SEO.
Building several layers of links, as discussed above, can help enhance website visibility and search engine results. However, if not correctly implemented, this technique may create more harm than good. As a result, before implementing a backlink pyramid approach, it is critical to conduct extensive study and consider all available choices.
Furthermore, as Google algorithms evolve over time, producing more accurate estimates about page rankings, the usefulness of backlink pyramids is likely to vary - so keep that in mind.
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