As a general guideline, a bounce rate of 40% or lower is considered good, while a bounce rate of 55% or higher is considered high

What is the bounce rate?

The bounce rate is the number of users who visit a website and then leave without visiting any more pages.

What Is a Good Bounce Rate for a News Website?

As a general guideline, a bounce rate of 40% or lower is considered good, while a bounce rate of 55% or higher is considered high and may indicate that improvements are needed to engage visitors and encourage them to explore more of your website.

Basically, a good bounce rate is dependent on the type of website—under 20% is generally good in e-commerce, but under 65% is good on blogs, for example. Basically, you want to get your bounce rate as low as possible but look to your competitors for what’s realistic.

Bounce rates on news websites vary greatly, with rates ranging from 30 to 80%. The main idea is to divide your audience into populations with varying experiences, so you can determine which levers are influencing your bounce rate.

Do mobile users bounce more than desktop users? Maybe your mobile website is slow.

Are users using a certain browser bouncing more? Examine the loading times of your website.

Bounce rates are not particularly useful for assessing the performance of a news website. Most news websites are designed to provide you with all you need on a single page. A bounce is defined as a visitor who follows a link to a story and then leaves. Bounce Rates were created to track interactions on Anne-commerce sites. For news sites, you should prioritize time spent, pages per session, and conversion to subscribers.

While there are no magic tricks to instantly lower bounce rates for news websites, successful news websites frequently use tried-and-true tactics and best practices.

The following "secrets" will assist you in reducing bounce rates:

Engaging Headlines and Thumbnails

Create exciting headlines that accurately summarise the information and attract readers' interest. Make use of intriguing thumbnails or photos that are relevant to the articles. Bounce rates can be lowered by making a good first impression.

Quality Content

A news website needs high-quality content to captivate its audience, establish trust, and draw in additional readers. The following procedures will assist you in producing top-notch material for your news website

Being a news website, it's crucial to stay current with the most recent events and advancements in your specialized field. create a post To stay updated, keep an eye on news sources, follow important social media accounts, and sign up for newsletters.

Make your headlines clear, brief, and attention-grabbing because they are the first thing readers will notice. Use keywords that capture the spirit of the narrative.

Related articles and internal linking

Add sections for similar articles to the bottom of your postings, and include internal links within your articles. Maintaining reader engagement and site navigation by recommending more material.

Fast Page Load Times

Reduce page load times by performance optimising your website. Users get frustrated with slow-loading pages, which can increase bounce rates.

Make sure the navigation on your website is simple and easy to use. Make it simple for readers to locate the sections or topics they want to read.

Mobile Optimization

Make sure your website is fully responsive and optimized for multiple screen sizes, given the huge amount of mobile traffic that news websites receive.

Use interactive features to interest readers and keep them on your website, such as polls, quizzes, and user-generated material.

Analytics and Insights

Analyse website statistics frequently to spot pages with significant bounce rates and comprehend user behaviour. Informed changes can be made by utilizing data-driven insights.

Promotion and social engagement

Use social media to share your material and interact with your audience. Traffic and on-site interaction can both be increased by social engagement.

It's important to keep in mind that lowering bounce rates is a continuous process that calls for consideration of user behaviour, website performance, and content quality. You may eventually increase engagement and lower bounce rates by putting these techniques into practice and continuously optimising your website.

This means that a high bounce rate is generally above 45% in ecommerce but above 90% on blogs.

Your bounce rate can also vary dramatically by traffic source (where your visitors come from).

Here are some average bounce rates by traffic source

You should ask yourself:

How does my website bounce rate compare to industry benchmarks?

How do my web page bounce rates compare to each other?

How do my campaign bounce rates compare to each other?

How have my bounce rates changed over time?

Is bounce rate a ranking factor ?

The bounce rate is not a confirmed Google ranking factor. It’s just a metric. And one thing Google has repeatedly said is that it does not directly influence rankings.

(Although some studies have shown a correlation between bounce rate and ranking.

But you should try your best to improve your bounce rate. Why?

A high bounce rate is often a symptom of weakness in other SEO factors, like:

  • Slow loading speed
  • Low-quality web page design
  • A mismatch between content and keywords
  • Poor mobile optimization
  • When someone “fixes” your bounce rate, they’re usually addressing one of these issues.

Plus, a lower bounce rate usually indicates that your content is engaging or useful.

And Google definitely cares about that.

How To Find Your Bounce Rates?

A page’s bounce rate is calculated by dividing the number of single-page visits by the number of total visits to the site.

Page bounce rate = single-page visit / total visit

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