TLDR

It can assist your pages in ranking higher than any other website...

Social media platforms are more than just a way to connect with friends or share beautiful photos and videos; they are much more. Social media has evolved into a superpower app, allowing users to carry out various commands such as searching for specific content or information, shopping, and even live-streaming daily activities.

The growing number of social media users in recent years only means that the internet's future will be dominated by user-generated content (UGC) from these platforms. However, the vast majority of social channel users do not necessarily replace large websites such as Google.

For years, Google has been dubbed the most powerful website slash search engine machine. While social platforms can pose a threat to Google due to their targeted search engine box and powerful hashtags, it takes some time for people to become accustomed to their built-in search box. As a result, internet users will continue to use popular search engines like Google whenever they need to find something online.

What is the relationship between social media and SEO?

In the future, social media platforms may outperform generic websites, especially since most people know exactly what they are looking for on the internet. People will go to Instagram or Pinterest to find #ootd inspiration for their autumn collection, for example.

It's simply due to the way the platforms are built in the first place. When they try searching for "Types of SEO," social platforms like those mentioned above will provide them with what they are looking for.

However, they can Google it and find hundreds of websites with articles, landing pages, and even social media! So, do you understand now?

Many results appear on the SERP when people enter specific keywords into a search engine. There must have been a few social media handles among the many blog posts and eCommerce pages that appear on the result. And websites that use the same keyword frequently follow those social channels. That's right!

Social media is so powerful that it can help you rank on Google's first page of results. It can assist your pages in ranking higher than any other website using the same keyword.

What causes it to happen? It's easy! When it comes to content sharing, the power of social media works in your favor. But how is that possible?

When it comes to content marketing, websites are not as effective as social media. They cannot create and share a large amount of content in a short period of time, as TikTok marketing does, allowing this social channel to gain more followers and authority. This is why, when looking for something online, most people turn to social networks.

How to Use Social Media to Improve Your SEO

Social media accounts excel at one thing: sharing user-generated content; however, in terms of online representation, they fall short of official websites. You must still create your primary website as a source of information and authority.

However, using social media can help you improve your SEO. You can even use them to improve your Google search ranking. Here are a few examples:

1. Establish a Business Page on Your Website

You can, for example, create an official business page for your website. Maintain it well and keep it updated so that people are aware of your products or services.

Don't forget to include a link to your website on the page so that people can visit it when they click on any of your Facebook, Twitter, or Instagram posts. You will be able to reach more people this way because the majority of them will like or share it on social media.

People will be exposed to your online content and may consider purchasing something from you. To keep their attention and interest, you simply need to post interesting content on a regular basis.

2. Use Social Media to Increase Traffic

People are more likely to visit your website if they see that others are talking about it on social media. This is the benefit of promoting your product or service through social media. Create a Facebook or Twitter page for your company and share relevant content from it on other social media platforms such as Instagram, Pinterest, Tumblr, TikTok, and so on.

Send an email to all of your subscribers informing them that you have set up a Facebook page for your company. You can also encourage them to go to the page and share it with their friends.

3. Create an Online Community Using Social Media

If you have a blog on your website, make sure to include social sharing buttons so that visitors can easily share the posts on Facebook or Twitter. Furthermore, if you have a forum where people can discuss specific topics related to your business niche, encourage them to use social media platforms so that they can interact with you in real-time, such as through Facebook Ads comments.

The benefit of an online community is that you can get feedback on what people think about certain products or services, which helps them improve. At the same time, these communities are excellent sources of traffic because people may be interested in joining if they see how active your community is.

4. Improve Local SEO on Your Social Media Page

If you own a physical store, include your address, phone number, and website URL on your Facebook page. Also, if your business is based on local services, such as plumbers or electricians, this information should be included.

This will make it easier for people to find your business because they will be able to see the location of your store and contact you directly. At the same time, if someone notices that many people from a specific area have liked your page, he may be interested in learning more about the services you provide.

5. Include Videos on Your Facebook Page

Videos are excellent ways to increase your social media following because they are easier to share with friends and family members who may not be able to visit your website or blog on a regular basis. Not to mention that videos can improve your search results on Google.

You can use videos as a marketing tool by making short videos that explain how something works or how a service can help them solve their problems. Create videos that show behind-the-scenes footage of what happens in your office or at a recent event you hosted. People will believe they know more about you and what goes on behind the scenes if you do this.

You'll need camera equipment if you want to make more professional-looking videos. Your phone is great for getting started, but if you want to improve your video skills, you'll need to invest in professional equipment.

Conclusion

Both social media and SEO are critical components of any business marketing strategy. If you want to get the most out of your social media marketing, you must improve your social media strategy in order to have your website ranked on Google.

You should be aware that a single keyword can produce a plethora of results, including social media pages and articles. Because they are related, having social pages can help your website rank higher in search results. As a result, optimizing your social network is essential!

With Hocalwire's social media auto-posting feature, any news items and articles that match the specified rule will automatically post on the selected social media sites. Hocalwire CMS includes fantastic automation features that help traffic from various sources focus on your website. You may drastically increase your traffic with the aid of Google Analytics and potential choices with Hocalwire. To learn more about Hocalwire CMS's limitless potential, schedule a demo.